It's an Italian import store that's been around since before I was born. I trust
that it was authentic, and I saw the "di Parma" name stamped on the side of the pig's leg... I guess I just don't like it all that much. I was expecting it to have the texture of ham, and it was like raw meat, which is basically what it is. It was sliced very, very thin - you could almost see through it.
I don't suppose I'd like caviar or sushi (non-vegetarian) either, although other people rave about them. There's just something about the texture...
Update - I did go back today and tried their di San Daniele brand... it still had that same texture, but it had a very nice, nutty flavor. I bought 10 slices, which just about broke the bank, ;o) but will be something different for New Year's Eve, with figs and pears, Chablis, some kind of cheese (suggestions?), and the Rooster crackers I'm hearing so much about lately!
I can always make chicken saltimbocca with the slices if I change my mind.