Anyone do the Starbucks taste challenge?? Thoughts?

At BlogHerFood I was given some samples of the new instant coffee, it's not bad actually!

it's better than the usual stuff I use, the Medallio D'Oro instant espresso, or whatever it's called, you *know*, that green jar.

Anyway, I have used it at home when I didn't have the energy to make my usual wonderful coffee from Blue Bottle Coffee.

To me, it tastes very similar to their regular brewed coffee.

 
I was confused by it...Why would they do a taste test on their brand? It seems to reduce their name

If you can't taste the difference, why would you go to the store and pay $4.00/cup when you can buy the instant, make at home for pennies?

 
I went to their website the other day and didn't see anything about it. Do you know the details?

 
I might use the instant coffee for making quick mochas at home. . .

The espresso at the Starbuck's closest to my home is so watery and flavorless that I drive another two miles to a local espresso shop and buy coffee drinks when I am feel the need.

I don't know what they do to their espressos(the Local Starbuck's), but good lord, I can order a 16 oz (grande) and put two extra shots of espresso(for a total of 4 shots), NONFAT milk, and only put 1/3 to 1/2 pump mocha syrup (they normally put in 4!)in it and it still tastes like anemic hot chocolate milk; this is extremely sad.

All I can say is buy local, not the national chain!

 
I think they have the WORST coffee.... I also think I must a majority of ONE...

to me it always tastes like it's poured through alcohol - it has that kind of aftertaste for me.

Heather - Blue Bottle coffee???

 
You lucky ones in northern Calif (((Pat))) have It's A Grind - now that's good coffee smileys/smile.gif

 
I never buy their coffee, since I use my own fresh brewed espresso, but they have great ice cream

Love their Java Chip Frappuccino, Caramel Macchiato, and Coffee/Espresso.

 
Oh, Blue Bottle!!!! Drinking this has spoiled me for anything else! Local guy, sources sustainable

Beans where the growers are paid properly etc, but really good stuff. He roasts them and won't sell them if it's been past a few days. Amazing flavor.

But you know, Starbucks has mass appeal, a standard flavor that brought most people in US out of drinking Folgers. Now, I'm guessing they want to take over the instant market. Lots of people still drink instant! Amazing huh. So, given that, it's a smart move. I thought their marketing was interesting, they suggest keeping some with you, put in your water bottle for coffee on the go, or on an airplane, very clever...

But give me the choice, I'll take a cup of Blue Bottle. I was so excited to see as part of the gifts from the BlogHer Food conference was a mini Bodum personal coffee press to go!

 
Don't like Starbucks; at work we have organic Bean Trees which made Oprah's chef fav things list

But then again I'm not a good person to ask about coffee since I can barely drink decaf anymore. But folks at work seem to like Bean Trees and our co is seriously *allll about the coffee* (we have a coffee bar in every building on our campus). From what I've tasted it's a lot better than Starbucks.

 
My M&D went; apparently they provided them small cups of both their traditional brewed coffee

and their new instant coffee. The objective was to see if you can tell the difference. I believe they also rec'd a "free regular sized" cup of java.... I did not realize it was a regional "test" It was all over the news; saying it was a ww launch of their new instant coffee. I just could not understand from a marketing perspective, why they would do it...Seems like it would canabalize their brand.

 
I agree, the worst. I bet the new instant would never stand up to another chain's coffee.

 
Our Starbucks are pretty good up here, although I usually go with a local roaster. I can see taking

the instant when traveling. I have a loaded Starbucks card that comes in handy when in the airport---it's better than the other coffees.

 
cheezz, I don't like it either, tastes burned...

but I have since found out that they DO burn their beans to a certain degree on purpose, helps with quality control...

 
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