I gotta admit, I really don't usually go for flavored coffees, but I like this stuff (more)
But my sister complained that it didn't taste like coffee.
I guess you could consider it a coffee-based beverage, with a dominant flavor of spices.
I have been mixing it with some Yuban Organic (this stuff is pretty non-descript) for a little more coffee flavor; the mix was still dominated by the spice. This morning I tried it with Peet's Major Dikason's Blend and got more coffee flavor, but I could tell that the Dikason's was going over to too strong as the grind on the Dikason's is finer than the Wintry Blend. Still good though--I had 4 small cups this morning!