President's Choice. The former pres had a great idea for creating & marketing products of
very high quality, phenomenal innovation and of travelling the world to seek out regional specialties.
Hugely successful. And very unique. It's what keeps this chain going. Other supermarket chains are trying the same thing now on a much smaller scale and with less worldly origin but the products are not innovative (most are copies of PC) and just not the quality.
My favourite: Escargots en Brioches...frozen. Individual little brioches, cut in half, with 1 escargot inside each, long with garlic butter/herbed. Just delicious.
He was fired. But that was political, I think.