Judy, here's their description: Maybe the key is the different figs?
Trader Joe's Fig Butter. It starts with a medley of fresh, ripe figs: Mission figs for their extreme sweetness, Calimyrna figs for their distinctive nutty flavor and Conadria figs for their nutty-sweet balance. The whole figs are dried, ground and then crushed before being slow-cooked, in small batches, with sugar, lemon and pectin. It’s a simple recipe using only the finest, freshest ingredients, and no preservatives or artificial colors. The result is full fig flavor concentrated in a smooth, spreadable butter. It’s delicious on toast or waffles, pairs gracefully with cheeses and mixes flavorfully into yogurt or oatmeal. At $2.29 for an 11 ounce jar, even the price of our Fig Butter is smooth.