richard-in-cincy
Well-known member
I had to laugh. One of those special interest stories on MSN caught my attention (What $400 will get you in these restaurants), clicked on it, and was so surprised to find out that Masa in NYC is flying vinegared rice in daily! ("fresh sushi flown in daily" according to the article). Of course we all know the poor MSN writer meant to say that they "fly fish in daily." Which leads me to...
What exactly does this, now very much cliche, statement really mean?
Every restaurant and market selling fish seems to be putting out the "flown in daily" shield. And it's always very largely put, as in, "WE fly our fish in daily." One can only assume that they want customers to think they have a plane that flies R/T each day from the fishing boat to the restaurant on their whim.
We all know the reality of the international fishing industry, that fish is flown in to international markets from all over the world, then shipped again to regional distribution points, and then to businesses who sell the actual fish to the restaurants and markets. Since it's all frozen, I'm about as likely to get a fish caught the day before (as implied in the "flown in daily!" phrase) as I am of having my neighbors actually take in their garbage cans on trash night (which, of course, is never).
What does this phrase imply to you?
Is anyone else as sick of "flown in daily" as I am?
What exactly does this, now very much cliche, statement really mean?
Every restaurant and market selling fish seems to be putting out the "flown in daily" shield. And it's always very largely put, as in, "WE fly our fish in daily." One can only assume that they want customers to think they have a plane that flies R/T each day from the fishing boat to the restaurant on their whim.
We all know the reality of the international fishing industry, that fish is flown in to international markets from all over the world, then shipped again to regional distribution points, and then to businesses who sell the actual fish to the restaurants and markets. Since it's all frozen, I'm about as likely to get a fish caught the day before (as implied in the "flown in daily!" phrase) as I am of having my neighbors actually take in their garbage cans on trash night (which, of course, is never).
What does this phrase imply to you?
Is anyone else as sick of "flown in daily" as I am?