Many growers are more concerned about shipping than taste...
This was part of the reason I went on a mission to find Fairfax berry plants.
Whole Foods had some last yr (waiting for them this yr) that were smaller and from either Halfmoon Bay or Davenport, can't recall which, but look for those. They were $1 more, but so worth it.
Smaller is often better, the larger size are the ones bred for shipping and I won't even buy Driscoll's.
You might try Swanton Farms out of Davenport, they are a organic leader in the strawberry market (It might be their berries I had from WF) I linked to where they sell at FMs in case there is one near you.