The chat room came out of Gail's Swap. The "regulars" wanted a way to interract...
...in "real time", so that they could continue discussing recipes and techniques without having to reload the Swap and get incredibly long strings running off the page.
IMHO, it devolved into a snarky, cliquish mess where, at it's worst, certain regulars would discuss starting flame wars on Gail's Swap. It got ugly a lot in those days. Most of it was from Swap participants, but some famous incidents started in Chat.
There were people who logged on to Chat who never participated in the forum, and vice versa. Some 'regulars' in Chat were there practically every day, and for HOURS on end!
To each, his own, I guess.
Michael