Humm, I never go there, but I did just look around since you mentioned it...
Normally, when I want one of their recipes I just do a G search, such as: pioneer woman cinnamon rolls, and if I must I add foodtv or the like, but I don't normally, the food network version will normally show on the first page.
Now the interesting thing when I do it on their site is, you get all the video content first - and the first thing that came up in the search was a promo of what they want you to view because it didn't have anything about this -it's a what you should watch this week promo. Then once I scrolled down to the recipes, seems they have these rolls listed several times/several ways vs. listing them once and as new shows include that recipe link back the original post - that way all the reviews would be in the same place.
Weird.