Some of my favorite moments in this piece, which ultimately makes it sound like everyone in the marketing divisions of these companies lives in a bubble:
1. Doritos has a "Flamas" variety, which sounds like something Bloombito would eat.
2. "'Spaghetti and meatballs might have been adventurous for their parents, but they’ve grown up with everything from Mexican food to sushi, often right out of the same food court,' (a VP for customer and consumer insights at Campbell's) said."
Food-court Mexican and food-court sushi are not adventurous...at least, not in a good way...
3. "'The lines are blurring between meals and snacks,' said Pam Forbus, vice president for insights at Frito-Lay, the snacks division of PepsiCo. 'People are looking for the kinds of foods they’d have at a tailgate party but eating them as a meal.'”
Not this people! (And I don't think tailgating food really earns a spot in the discussion of the U.S.'s new, ethnically influenced mass-market foods, but ok...)
4. "All three flavors were intensely sought after, with bags being sold on eBay to the highest bidder. 'Do Us a Flavor' itself was an import, having previously been conducted in Britain, India and South Africa, turning up flavors like Caesar Salad, Chilli & Chocolate and Cajun Squirrel."
Yes, I also had to go back and read that about five times, too.
http://www.nytimes.com/2013/07/09/business/american-palate-grows-more-adventurous.html?pagewanted=2&pagewanted=all
1. Doritos has a "Flamas" variety, which sounds like something Bloombito would eat.
2. "'Spaghetti and meatballs might have been adventurous for their parents, but they’ve grown up with everything from Mexican food to sushi, often right out of the same food court,' (a VP for customer and consumer insights at Campbell's) said."
Food-court Mexican and food-court sushi are not adventurous...at least, not in a good way...
3. "'The lines are blurring between meals and snacks,' said Pam Forbus, vice president for insights at Frito-Lay, the snacks division of PepsiCo. 'People are looking for the kinds of foods they’d have at a tailgate party but eating them as a meal.'”
Not this people! (And I don't think tailgating food really earns a spot in the discussion of the U.S.'s new, ethnically influenced mass-market foods, but ok...)
4. "All three flavors were intensely sought after, with bags being sold on eBay to the highest bidder. 'Do Us a Flavor' itself was an import, having previously been conducted in Britain, India and South Africa, turning up flavors like Caesar Salad, Chilli & Chocolate and Cajun Squirrel."
Yes, I also had to go back and read that about five times, too.
http://www.nytimes.com/2013/07/09/business/american-palate-grows-more-adventurous.html?pagewanted=2&pagewanted=all