I'm disappointed that it's not something more exciting...
In terms of cuisine and persona, Martha isn't terribly compelling (to me, at least)--and what she's selling is something so different than, say, Jacques Pepin or Julia Child or Sara Moulton, etc. I don't know if it's just that she's saturated the entire lifestyle market that another show seems groan-worthy, or that her brand strikes me as insufferably whitebread, or what. But I wish PBS had picked someone less bland. In the last ten years, I think she's tried to portray more cultural and culinary diversity on her show and in her magazine (and, arguably, that's not really her brand in the first place, so who cares?), but the choice by PBS just leaves me cold.
Then there's the question of platform--clearly, Martha doesn't need another platform. So does that mean PBS thinks it's not strong enough (or it's too risky) to have picked someone with a more interesting background and launched him/her?
I sure am opinionated, this month.