I think of it as dry brine. I've heard that when Zuni gets their chicken orders, they automatically
salt the birds that way. I'm hooked on rotisserie chickens from the grocery store and have been trying to find a way to replicate that at home. This is the closest I've come.
And if you're a fan of chicken skin, you'll really be happy with this technique. (Salting the skin helps draw the moisture out, making it extra crispy.) Until now, I've been indifferent on chicken skin. NOW I know what all the fuss is about!
The rosemary was good, but I'm tempted to try a less assertive herb--sage or thyme is what I've got my eye on for the next go around.
Also, I think the breast could use a wee bit of salt under the skin. The rest of the bird was amazing. The breasts could have used a little extra seasoning.
I made mine in a cast iron pan. Worked like a charm.