Another free gift box from Penzey’s. Limited time!

[mariadnoca]

If there’s a store near you you can just walk in and get it free no purchase required. That’s what I did today!https://www.penzeys.com/online-catalog/hope-gift-box/c-24/p-3152/pd-gb

 

[marilynfl]

Thanks, Maria! I just placed an order (needs to be >$19.95 for free shipping).

 

[michael-in-phoenix]

I'm shocked to see Penzey's politicizing a box of flavorings.

 

[lana-in-fl]

Here is their rationale - click on the link.

https://www.facebook.com/Penzeys/posts/10156645940752834:0

 

[judyw]

I don't order from Pensey's anymore...

because of the political thing. I wrote them a letter also stating that I was to quit ordering from Pensey's because of this. I guess my letter didn't mean anything to them.

 

[michael-in-phoenix]

It's a free country and they can take whatever position they want to take, but I'm still shocked.

 

[Paul]

polarizing people is a very effective marketing tactic

classic implementation here playing off the most polarizing figure of the last few decades in America.

https://hbr.org/2013/11/make-the-most-of-a-polarizing-brand

 

[judy-mass]

I have rarely ordered from them since their emails have taken such a non-product direction...

 

[Paul]

I'm not a fan of these tactics, just saying

I find "virtue signaling" generally distasteful in marketing and corporate branding. For the most part it just annoys me.

 

[orchid]

It's one of the reasons i ordered it. Made my day...

 

[melissa-dallas]

The Spice House makes a point they are NOT talking politics-different arm of same family

 

[michael-in-phoenix]

Plays to 50% of the population... alienates the other 50%.

 

[michael-in-phoenix]

I agree Paul. When I buy a product or service, I really don't want to deal with politics.

 

[janet-in-nc]

What a sad, sad nation we have become, sigh....

 

[mistral]

I don't even read the emails, I just look at prices and buy or don't. (nt)

 

[colleenmomof2]

NFRC - Free Speech is America!

I have a love/hate relationship with Free Speech - especially when I disagree with the speaker. But I love America and believe in our country's resilience. And love our diverse and individual approaches to chasing the American Dream. I may even like you more if you disagree with me! Colleen

 

[lana-in-fl]

You don't get it - liberals have just discovered capitalism! That's really American!

 

[anna_x]

Interesting article. Let's not polarize ourselves here, please.

 

[karennoca]

Annoys me, as well, but I am not going to punish myself by not buying from them

I love the spices I buy, love the freebies I get, (have an entire drawer of freebies) and the freshnes is always there. I just ignore all the politics. I ignore the info, postcards, etc. they send me in the box. I know it is there, just toss it into the recycle immediately. They have freedom of speech just like the rest of us, just turn it off if you don't like it.
I believe his daughter owns The Spice House, she had good stuff too.