I love See's, because it's what I grew up with. Perhaps if I hadn't loved it as a kid,
I would be cynical about it now, but to me, it's comfort food. So much of chocolate passion involves memory.
At the moment, I'm halfway through a giant Cadbury milk chocolate bar that a British client gave me. Her mother brought a load of them from England, and they're not the same as the name brand in the U.S. It brings back memories of my one long stay in London in 1985, where I ate them daily.